There are more than 200 million cars in our country. With the increasing of the amount of ownership, the demand for parts is increasing, and the volume is considerable. The growth of the vehicle market is no longer as fast as it has been in the past few years. Compared with that, the potential of the automobile market is huge and business opportunities are unlimited. Therefore, it has become the capital outlet.

Although incoming is increasing, but the market participants have ushered in the development of differentiation, frustrated it, success is not a few. Why is there such a big difference? What trends will be present in 2018? I was at the end of the 2017 Frankfurt auto show in Shanghai, senior director of Gu Jun exchanges on the issue with the Schaeffler automotive customer service department in china. He told me that the center of gravity of auto parts enterprises is going to be deflected in the future market, so that enterprises must understand what they can do in the industry value chain to occupy a place in the "blue ocean".

Front loading face the whole car factory, after the market face end user, both demand different, "play" difference is very big. Only the parts enterprises that are only facing the vehicle factory often pay little attention to advertising, but consumers who buy cars do not pay much attention to and understand the parts and components used by the vehicle manufacturers. On the contrary, although the consumers in the market are not experts in the industry, they don't know much about the technology of parts and components, but the consumer behavior and market research results show that they pay more attention to brand. Therefore, for the spare parts enterprises who want to enter the post market, they need to change their ideas. After the market demand for parts enterprises more, not only the former research work spirit cannot be lost, but also to study the consumer behavior of end users.

Many European and American parts and components enterprises have realized the great value hidden in the post market in China and take the lead in carrying out business in China. However, some enterprises are not successful, and the mistake is to copy the experience of the European and American markets and ignore the personality of the Chinese market.

At present, China's spare parts market is not yet mature. There is a great difference between China and the United States in the category of parts and components. There are only two kinds of parts and components in Europe and America: the parts of the original factory and the homogeneity accessories. In addition to the original accessories provided by 4S shop, China has introduced homogeneous accessories in recent years, but there are still various kinds of counterfeit parts in the auto parts market. Although the punishment has been increased in recent years, it is still not enough for the counterfeit parts to disappear. In the process of supervision, the European and American accessories industry association played an important role, but the role of the domestic industry association was very small. The non standard parts market, to a certain extent, also hindered the expansion of the post market business.

It is also necessary to point out that the development of the post market is closely related to the automobile culture. Data shows that 20% American consumers love DIY, but the domestic car group is very small, it also impacts the development of market segments in china.

After the market is large, but the enterprise can not "eat", otherwise it will be in some areas. For example, the market capacity in the field of beauty and decoration has been maintained around 15%, and the original factory accessories and independent after-sales brand have a certain market opportunity. But in the field of mechanical and electrical maintenance and sheet metal spray painting, the original parts account for 2/3 of the total business, because the technical threshold is high, and the 4S stores have the advantage of technological monopoly.

In this respect, Feiler's practice is worthy of reference. As a world-famous parts and components manufacturer, Schaeffler has the leading technology in engine, transmission, chassis and mixing system. In the post market, Schaeffler has clearly realized that he has to be his own expertise to win the battle. As a result, parts enterprises need to concentrate their advantages in the field when they march into the backward market.

It is worth mentioning that, in the market, the past use of counterfeit parts pit consumers a lot of things, so many consumers still see the auto market is still like a badly frightened person. Here, I also want to remind enterprises that the market must pay attention to integrity after doing the market, which is the key to big and strong. To cultivate good faith is a long way to go, and enterprises must use the spirit of contract to regain the trust of consumers.

The post market has a large scale and a large number of subdivisions. The center of gravity of the parts and components enterprises is shifting to this aspect. Future market prospects are wide, opportunities are also many, enterprises need to find positioning, to win.